Stylecraft:The Next Generation

Stylecraft & Co., approaching its centennial, is more than a local family-run blind shop; it’s a testament to generational craftsmanship and community collaboration. Established in 1933, North Strathfield, Rebecca’s Grandparents specialised in manufacturing custom-made blinds and awnings. Over the decades, and now under the leadership of Matt and Bec, both with backgrounds in art, textiles, and design, Stylecraft has expanded its offerings beyond traditional window coverings.

The couple saw an opportunity to better serve their clients by offering a broader spectrum of interior design & production services. “During our in-home consultations, customers would often ask for advice to help tie in other elements of their renovation such as choosing paint, furniture, and carpet colours etc”. This pivot led to the inclusion of interior styling, colour consultancy, custom-made bedheads, bench seat cushions, upholstery, cushions, rugs, and wallpaper. “With so much choice available when creating custom-made pieces, we decided we needed to update and simplify our product offering. We created 3 product category tiers – Essentials, Home, and Designer – ensuring accessibility to quality home furnishings across various budgets and tastes. 

What truly distinguishes Stylecraft & Co. is its deep-rooted collaboration with local artisans. From carpenters to painters, these skilled craftsmen from Hawkesbury & Western Sydney are integral to our projects. This partnership isn’t merely a business strategy but a celebration of local talent, exemplified by the company’s rebranding to Stylecraft & Co., emphasising their collective effort in creating bespoke interiors. “The main part of our business is working with a variety of talented Australian artisans, whether they’re blind & awning manufacturers, textile designers, seamstresses, cabinet makers, furniture makers, upholsterers, wall paperer’s, or painters,” he said. 

Recently relocated to a spacious showroom in North Richmond, Stylecraft & Co. now showcases a comprehensive array of offerings, from curtains, blinds & awnings to customised upholstery and designer furniture pieces. This expansion underscores their commitment to excellence and innovation as they approach their 100-year milestone. 

The legacy of Stylecraft & Co. is also deeply personal. “Our Stylecraft team are like family to us, we simply couldn’t function without Simon & Mitch leading our install team and Sarah & Vicki running operations: says Bec .John & Narelle, who steered the company through previous decades under Stylecraft Blinds and Awnings, remain supportive and proud of the new direction.. Their involvement, even in retirement, reflects a shared commitment to preserving and evolving the family legacy.

“I know they’re very happy that the company’s still going strong and heading towards 100 years in business. They really like the changes that we’ve made during our rebrand and move to our new showroom. My father-in-law, although retired, still lends a helping hand when needed and the same with Narelle to be honest, she’ll jump on a sewing machine if need be, yeah, I hope they’re excited about the future for us and the business,” Matt said.

Matt and Bec envision a future where their daughters, Marlowe and Darla may continue this rich tradition. At just eight & five years of age, their budding interest in art & interior design hints at a promising future for Stylecraft & Co., ensuring that craftsmanship and community collaboration remain at the heart of their business for generations to come. 

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